Haya festival will host French pop singer Zaz (June 25), American hip-hop artist 50Cent (July 1), and Led Zeppelin Symphony (July 9). All three concerts will take place at Hrazdan Stadium in Yerevan.

On this occasion, the Haya Festival will hold an advertising campaign on social media, involving influencers. The aim of the campaign is to raise awareness about the concerts organized by the Haya Festival, to increase the involvement of the target audience and to promote sales growth.